In early May, TechCrunch’s Danny Crichton penned an article around the hell that is subscriptions, and more specifically, subscriptions in regards to the increasing amount of media paywalls. As mentioned in the article, Bloomberg is joining the long list of media outlets instituting paywalls – a list that already includes the likes of The New York Times, Ad Age and Business Insider, among others. While we agree with Mr. Crichton that subscription models in media are a good thing – quality journalism should be rewarded and protected – we can’t forget about the consumer. This means not only looking at the monetary value of the subscription, but also the accessibility, and ease of use, for that consumer.
Data and privacy concerns may usher in the next evolution of the internet, one that gives users a choice and maybe even a cut
Starting in the late 1980s and ‘90s with the rise of Internet Service Providers, the commercial exploitation of the Internet laid the foundation for incredible progress in all our lives. This first wave of the Internet ushered in a new era, enabling new, varied means of communication – from email, to messaging, Internet telephone (Voice over IP), video calls, discussion forums, and the World Wide Web.
LaterPay is excited to announce a new partnership with Flowplayer, the largest global video management platform. Flowplayer will incorporate our LaterPay plug-in into its existing stack, allowing Flowplayer’s clients to further monetize their video content by giving consumers an easy way of purchasing videos or skipping advertisements without having to register and pay upfront.
This month, Google hosted the 2018 AMP Conf in Amersterdam – a conference where developers and tech leaders connected to discuss and learn about all things AMP (accelerated mobile pages). Our own Tiago Rodrigues, a LaterPay Front End Developer, was on stage for “AMP in Production” – an informative panel conversation about how to actually create production-ready AMP sites. He shares his top 3 AMP takeaways below:
The LaterPay team is distributed across Europe and the Americas. We love being a remote team, but there are challenges that come along with that, hiring being one of them; for instance we can’t sit together to discuss the process or invite applicants to come to our office. Our solution: all of our recruiting is digital and optimized for a remote hiring team.
A majority of mobile users will not wait longer than 3 seconds for a page to load before moving on, creating a marked decline in revenue for sites that load slowly. It’s this desire for speed and convenience on both the user and publisher’s part that spurred Google and others to spearhead the creation of the AMP Project (Accelerated Mobile Pages), an open source project designed to improve the mobile browsing experience by generating static content pages that render at lightning speed.
Can you still remember the internet without video content? A long-forgotten time – similar to the era of black and white television. Today, videos are the most sought after and therefore the most valuable property of a publisher. And videos are popular online: 50 million gigabytes of internet traffic stem from moving image content – a lucrative market for advertisers, publishers, and all other kinds of website operators. According to Statista, the sales volume of video advertisements online was around 363 million euros in Germany this year. The Privater Rundfunk und Telemedien e.V. Association is even more optimistic and predicts growth of 20 to 25 per cent in 2017 to approximately 500 million euros* for net advertising sales in the field of in-stream video advertising alone. In the USA, the advertising sales for moving image content is even forecast to be as high as almost ten billion euros in 2017**.
CHARGE FOR YOUR DIGITAL CONTENT WITH JUST ONE LINE OF CODE
LaterPay enables customers to purchase your digital content by letting them access content now and register and pay for it later. Now, we are making things easier for you, too, with the introduction of LaterPay Connector.
LaterPay Connector makes implementation simple, with just a single line of code to add to your existing website. While we already offer API and WordPress plugin options, LaterPay Connector opens up the use of LaterPay for even the busiest digital content providers, with a newly streamlined setup.
Securing subscribers involves a strategic plan that begins with defining your publishing brand, then delivering the highest quality content to readers that are hungry for more. Allen Taylor, a journalist, freelance writer and editor, specializes in next-generation technology topics. In this guest article, he summarizes eight reasons how publishers can retain their readers as subscribers.